Feelings in Music
Have you ever cried during a sad song? Get pumped during a workout with your iPod? Music is powerful stuff my friend. Recent research at How Stuff Works has shown how music can change the chemical...
View Article10 Audio Brands We’d Like to Hear Again
Here are some of our favorite audio brands from days past. We’d love to hear them again. Hello Moto HSBC The world’s Bank Juicy Fruit Tony The Tiger Kit Kat Hamlet Cigars McDonald’s – Big Mac Taco Bell...
View ArticleSelecting Music for Your Brand
In a continuation of last week’s post on selecting music for a store lets discuss a little further on how to select music for your business. It is vital that you select music that is congruent with how...
View ArticleA Plea to Advertisers
So much of advertising today is a cat and mouse game, always trying to catch the next trend. One such trend is the strategic use of sound or technically speaking – audio branding. We’re happy that your...
View ArticleThis Is Your Brain on Music – Interactive Webinar
On September 28th, 2012 @ 12pm I’ll be hosting an interactive webinar that will show you how to turn your business into a money making machine, using sound of course. You can join the webinar here....
View Article5 Secrets to Successful Audio Branding
You’ve seen me ramble on about how to make a successful radio ad or creating a better experience for customers who call you and even the top 10 audio logos and what if you want to put them all together...
View ArticleAudio Branding Radio Talk
A few weeks ago I appeared as a guest speaker on Susan Regier’s Merlot Marketing. Susan is a fantastic copywriter and entrepreneur who loves seeing her clients’ businesses grow. TreBrand has had the...
View ArticleWhy Brands Should Own the Music They Use
Over the past few weeks I’ve noticed a frustrating trend that as a marketer you need to be aware of. First, a little backstory. There have been a couple of studies released recently discussing the...
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