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Channel: An Audio Branding Blog By TreBrandmusic branding
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Feelings in Music

Have you ever cried during a sad song? Get pumped during a workout with your iPod? Music is powerful stuff my friend. Recent research at How Stuff Works has shown how music can change the chemical...

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10 Audio Brands We’d Like to Hear Again

Here are some of our favorite audio brands from days past. We’d love to hear them again. Hello Moto HSBC The world’s Bank Juicy Fruit Tony The Tiger Kit Kat Hamlet Cigars McDonald’s – Big Mac Taco Bell...

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Selecting Music for Your Brand

In a continuation of last week’s post on selecting music for a store lets discuss a little further on how to select music for your business. It is vital that you select music that is congruent with how...

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A Plea to Advertisers

So much of advertising today is a cat and mouse game, always trying to catch the next trend. One such trend is the strategic use of sound or technically speaking – audio branding. We’re happy that your...

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This Is Your Brain on Music – Interactive Webinar

On September 28th, 2012 @ 12pm I’ll be hosting an interactive webinar that will show you how to turn your business into a money making machine, using sound of course. You can join the webinar here....

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5 Secrets to Successful Audio Branding

You’ve seen me ramble on about how to make a successful radio ad or creating a better experience for customers who call you and even the top 10 audio logos and what if you want to put them all together...

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Audio Branding Radio Talk

A few weeks ago I appeared as a guest speaker on Susan Regier’s Merlot Marketing. Susan is a fantastic copywriter and entrepreneur who loves seeing her clients’ businesses grow. TreBrand has had the...

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Why Brands Should Own the Music They Use

Over the past few weeks I’ve noticed a frustrating trend that as a marketer you need to be aware of. First, a little backstory. There have been a couple of studies released recently discussing the...

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